If you work on the content side of marketing, you know it is not an easy task to manage content calendars and schedules across team members. Unless you are privileged with a system of sorts, coordinating content creation efforts can be a quite a pain in the tush.
I have been on the content side of things for many years now – as a freelancer and as a full-time professional working the turf. Across all these years, the most challenging task has been planning, organizing and coordinating schedules with other content producers (apart from the creation bit itself). Now despite the fact that across most editorial teams I have worked with there was a Buffer or Hootsuite to help ease the cause, their scruples (more often than not) hold strong only until your task is limited to auto scheduling and that alone.
We interviewed over 50 marketers this year and these are the blogs that they read.
Inside Intercom : A blog packed with insights, ideas, and thougts about business, design, product management, and much more. They write about design, customer experience, start-ups, and the business of software.
Quibb : Use Quibb to share news about your industry, discuss what matters, and see what colleagues are reading.
Andrea’s Klinger : A blog about product, metrics, marketing and startup lessons.
iDoneThis : A blog on productivity.
This week we feature Ilya Semin, Founder at Datanyze. Datanyze is the sales prospecting tool powered by technology data. By crawling millions websites each day, they help businesses like Marketo, KISSmetrics and Fastly understand not only who is using their competitors’ software, but also when they started or stopped using it.
In this interview, you can read more about his work at Datanyze, favorite marketing tools, productivity tips as well as his advice for budding marketers.
A marketer’s life is nothing but a big load of frenzy. A typical day for them is quite crazed, if you ask me – they answer a pool of emails that never stop piling high in their inbox, they address customer queries, collaborate with sales team, tech guys, graphic designers, and copywriters to see if things are running as planned; deal with operations team and sit on strategy meetings with them, lead the product development team’s efforts, collaborate with the C-suite folks who keeping hounding them for topline and bottomline growth, and just so many more such things. (phew!)
If anything, every marketer in such a position only prays for one thing (apart from a relentless desire for a moment of peace) – a way to breeze through these daily chores as smoothly and effortlessly as possible.
So I looked up what marketers with such hectic schedules do to stay on top of things and remain productive. Quite honestly, this is a personal pursuit in a bid to understand how marketers stay on top of their game and handle it all. Here’s what I found: Continue reading
This week we feature Didi Zheleva, Content and Digital Marketing Executive at InTouch CRM. InTouch is an integrated CRM and communications system designed for SME’s – store customer contacts and then communicate through HTML email, SMS or Survey to bring those customers back to you!
In this interview, you can read more about her work at InTouch CRM, favorite marketing tools, productivity tips as well as her advice for budding marketers.