I woke up to an email from a marketing agency to whether Brightpod can help them manage their marketing production pipeline. So, I decided to write a small article on how marketing teams can use Brightpod from idea to production.
In marketing, there are lots of moving tasks, feedback loops, deliverables, due dates and content pushes etc. How are you to process all of this while still staying sane and making sure your business is growing without putting a strain on your current resources? Our answer...
In project management, scope creep — the unwarranted bloating of a project’s scope — is all too common. Here’s everything you need to know about it, how to manage it, and the resources that can help you prevent it.
It’s impressive, and sort of unsettling, to see the extent to which smart machines are taking over so many of the day-to-day jobs across the world. One of ...
Your team’s holiday season doesn’t have to be hectic. As a holiday gift to our customers, we have created two brand new holiday themed workflows to help ...
Our marketing strategies are in place to drive our businesses forward, but what happens if they’re not working as efficiently as we had hoped? Simply havin...
In the fast-paced world of digital marketing the ability to honour deadlines is an essential part of reputation-building. However, many digital marketers fal...
Looking for a workflow management system? Project management is part art and part knack. Thankfully we have distanced ourselves from the obsolete systems of ...
The time I first started working, I was overwhelmed by the prospect of doing one too many things at once. Day #0 at work was no cake walk and to be brutally honest, within five minutes of setting up I had a project assigned under my name.
All you marketers — take a minute and ponder over this following scenario.Being a marketing organization, it is very likely that you send and receive ...
Launching a new website can be a harrowing task, especially if you haven’t got your planning strategy in order. In this post, I will be sharing some recomm...
Given the fact that you may be using some sort of project management software for marketing or any other professional activity for that matter, there is a sl...
Project teams tend to combine many different individual capabilities working in lieu of a common goal. While members are individually adept, they comprise, a...
I love presenting Brightpod to a digital agency founder or his/her digital marketing team. I think giving a demo to a prospective customer is the best way to...
Winning or losing a client is all in execution. Ideas are plenty but can your team successfully translate ideas into content, websites, design, blogs, tweets...
Whether you work at a small design firm or a big digital agency, it is crucial to understand the importance of using a web-based software for planning, manag...
Over the past few months, after speaking to countless prospective customers and trial users at Brightpod, it has become increasingly clear that while marketi...
As more and more marketers adopt agile marketing, there has been a shift in the way marketing campaigns are planned and managed. Agile project management is ...
Over the last few months, in our conversations with marketing teams that have signed up and are using Brightpod, we’ve realized that there are certain qual...
A lot has been spoken about agile marketing in recent times. Borrowed from the agile development philosophy, agile marketing gives precedence to flexibility ...
Marketing teams are versatile. With so many different people working together on campaigns, marketers have to deal with vastly different planning & colla...
As a Marketing Agency in 2013, navigating the ever changing terrain of online marketing with just email as your collaboration tool of choice, is next to impo...