You may have read way too many blog posts and articles on how social media can help you grow your business, find new customers, engage with customers, and so on and so forth. But let me tell you that reality cannot be far from this. All this hoopla about social media being the ultimate ‘go-to’ promotion strategy comes with a lot of fine print which many businesses, including ecommerce ones, tend to neglect. Read more
From small logistics companies to large marketing mammoths – everybody seems to be obsessed with ‘Big Data’. While some companies have dedicated teams working on deciphering trends and patterns from analysing of a mound of data, there are those who have gone supercilious by buying out data processing agencies altogether. The key thing to note here is that everybody is slowly warming up to big data. Read more
If there was ever a time for you to get started with an editorial calendar for your all your content publishing efforts – be it for your blog, website or social media – it’s now. With holidays around the corner, there is just so much pressure to come up with engaging content that appeals to the sentiments of the season and drives volumes that it’s easy to get dismayed (ironically) among all this holiday merriment. Read more
A recent blog post by Offerpop suggested that this year, it is expected that holiday spendings will hit $600 billion mark. And that it is further expected to increase by 8% over the course of the holidays that are just around the corner. That’s a lot of money, but more than that it’s indicative of the fact that people all over the world will be willing to spend, and spend well this holiday season. Read more
Google’s search algorithm is a macrocosm in itself. And while Google changes its algorithm hundreds of times in a year (in what is more like a tune-up exercise), only few changes are noteworthy (such as the Google Panda update in 2011 and Google Penguin update back in 2012) and require careful attention from every webmaster. Read more
Surprisingly, for us internet savvy generation, it is pretty easy to get myopic with the medium. Given the sheer scale of the internet, there is so much to see, do and learn and yet most of us find ourselves going back to the same humdrum over and over again. In this post, I will talk about how you can work on re-directing that passive, Facebook-consumed energy into something more productive. So turn off that Facebook window and consider these following recommendations to make the best of internet and feel productive. Trust me, there is a lot more to the internet than narcissistic indulgences. Read more
In a recently published article by Fast Company, a noteworthy finding related to the American workforce has been highlighted. The story has focused on the significant rise in number of freelancers and work from home employees, and how they are changing the way organizations function. What is even more worthwhile to note is that the stigma associated with the ‘work from home’ class of people as being useless and underpaid is slowly fading away. And with this, a new breed of independent workers is seemingly emerging, and rather consciously too. Read more
I am a pseudo-entrepreneur, which means that I have entrepreneurial characteristics without a venture to call my own. But I like to think that I extend my entrepreneurial characteristics into every single piece of work that I do, including writing this particular blog post. I own up to my work, feel responsible for it, feel satisfied when done well and can feel inspired enough to wake up another day to do a fantastic job yet again. Read more
As sad as it makes me to say this I have to admit that gone are the days when travel and work could be treated as two separate things. The need to be ‘accessible’ – thanks to flexible work cultures and remote teams – one often cannot afford to simply switch off and travel internet-free. Even if you bag the liberty to cut off from work for a while, can you imagine travelling to a new place without the Internet? For the relatively unadventurous kinds, the prospect reeks of paranoia and there exists solace only in the thought that no matter where you go, there will be Internet. Spontaneity is highly undesirable, but an act of planned spontaneity is an affordable enough indulgence. Read more
Digital marketing is about getting people to view and interact with your digital content. In traditional forms of marketing such as mail, posters, billboards, and TV commercials, it can be exceedingly difficult to measure the effectiveness of your message. When marketing goes digital, however, every view and interaction is available as raw data. Knowing precisely how well your digital marketing campaign is performing based on any number of metrics will give you an actionable answer as to what to improve and what to preserve. Read more
There is no medium possibly more demanding than that of social media. The sheer dynamic nature of the medium impinges on one to constantly be on their toes; forever trying to monitor, manage and update a plethora of social media pages and profiles. Thankfully, there are ways to do this better and smarter. In an ode to the precious commodity that is time here are 5 simple, easy to adopt habits every social media community manager can swear by if they hope to have a life while managing a platter of social media assets. Read more
I am no stranger to procrastination. I doubt myself more than I’d like to admit and often my staunch awareness of under performance can be astonishing (whether or not someone has pointed it out to me). Nonetheless, as someone who has been working in the digital domain, every day is a struggle to do better and get more done. And as I get busier by the day with ‘urgent’ emails overloading my inbox as we speak I can feel the stress getting to me. But I have stumbled upon few life-hacks and made some critical professional lifestyle choices that seemingly make me more productive and help me get things done! Read more
Deadlines. Projects. Meetings. Proposals. Assignments. We’re constantly racing against the clock to lessen our seemingly never-ending workload. If only we had 25 hours in a day! While that’s not quite possible, perhaps what we need is not more time but instead, better time management.
Time is as good as gold – efficiency counts and that means maximizing your results with the least amount of time. A good balance between work and play requires managing your time properly. After all, all work and no play makes Jack a dull boy. Here are 10 popular time management techniques to help you (and Jack) make time for the things that matter. Read more
Launching a new website can be a harrowing task, especially if you haven’t got your planning strategy in order. In this post, I will be sharing some recommendations for launching a website from planning and project management perspective using Brightpod’s project management workflows.
This should help you in planning and prioritizing activities better, making tasks easily accessible and known, and in consequence launch your website with much less hassle and a lot more clarity. Read more
Creativity is quite an obscure concept; one which ambitiously questions the existing way of things and the scope of human potential. And every so often it redefines the boundaries of human capability. So, it will not be completely over-reaching of me if I were to infer (rather gallantly, too) that creativity holds the key for unlocking new ideas and innovations.
In a business setting, the yearning for creative minds is greater than ever before. Caused by a worldwide outcry against innovation shortfall, people bearing high levels of creativity-related skills (or even a reputation thereof) are being hunted down for building more productive teams capable of building innovative products. Read more
It’s the latest addition to the digital marketing lexicon but there is nothing quite new about content marketing. It’s only that we have finally acknowledged that there is a thing called as ‘content marketing’ or what some fancy digital marketing pedants would call ‘brand journalism’. After all, you know something called ‘content marketing’ is important when global brands like Coke, Pepsi, and Red Bull start embracing it and devote sincere time and efforts towards developing insane and some really creative content. Read more
As much as I hate to admit it most of my professional time is used up trying to take care of the silliest of things. There’s a never-ending loop of interrupting emails that come knocking at my inbox every minute of the day, overwhelming me with just too many “urgent” requirements; the vicious length of procedures and approvals that need conforming to, and an incessant obsession with pointless meetings — it’s exhausting! Read more
We are half way through 2014 and if you aren’t already using a social media calendar to plan and schedule your posts, then start immediately!
I am not trying to push a cause here but what’s the harm in making your life a little bit easier. Read more
It’s common knowledge that workaholics maintain a crazy schedule. They are always preoccupied with performing well and as long as they are able to meet their targets, no second thought is given to how they managed it all. But what happens when you want to repeat such accidental success stories?
This is one situation we have all stumbled into at some point in our lives. And often respite rests merely in our abilities to conjure up memories from the last time we were involved in a similar situation. Read more
Ah, Gmail – love it or hate it, more than 500 million users worldwide and I all just cannot live without it. All it takes is a cursory search on Google, and you’ll find a myriad of websites with long lists of Gmail hacks. Having read through multiple websites on these hacks, I’ve finally come out the other end, and compiled a list of top 9 Gmail hacks to save your time. Read more
I think one of the best things about a website such as Quora is that you can always stumble upon some really cool information and first-hand knowledge on just about anything in the world. In such question- and-answer websites where users themselves ask, answer and edit, you can be assured of finding some fun facts, unknown ideas and DIY hacks that are guaranteed to make your life just a little bit easier. Read more
For the longest time I have been a keen follower and a strong advocate of TED Talks. Over the years I have found that websites like TED are excellent conduits of knowledge; one which cannot just be consumed out of a book. TED in particular appeals to me for three simple reasons: its audio-visual format, interactive nature and crisp presentation. Read more
Given the fact that you may be using some sort of project management software for marketing or any other professional activity for that matter, there is a sly truth to the assertion when I say that every one of us has tried – at some point or the other — to get the load of work off of our backs and pass them on to someone else. And the truth be told, there is no harm in doing that, unless that someone does the job as good as you possibly can or better (if one is being optimistic). But the reality that bites into this whole picture pin-points the fact that delegation is easier said than done. Read more
Project teams tend to combine many different individual capabilities working in lieu of a common goal. While members are individually adept, they comprise, after all, a team and working in close tandem is the biological necessity for the team to thrive and reach its interim goal. One of the major issues project teams face today is to get each of their members — who, in fact, often bear 6 degrees of separation between themselves — acclimatised to some project management software or the other. Read more
From the outside, our job as content writers looks plenty easy. “You just write, right?” is something we hear on a daily basis. But of course, we all know the truth.
Sure, the process is broadly about coming up with an idea and finding a good way to express it. Yet, it can be so difficult to find a good article idea that is not only factually accurate but also original; has the potential to go viral; and is told to the audience in a way that is appealing. All of these traits within an editor-imposed word count limit. Read more
Before I left on my trip earlier this month, I came across an article on how it is better to host your blog on a subfolder (e.g. www.brightpod.com/blog) on your site rather than a subdomain. We host this blog on a subdomain (e.g. blog.brightpod.com) so I was curious to know more about how this would impact our search engine results and ranking.
I searched a bit more on this issue and found a ton of posts, forum q&a from 2010 to 2013. These articles argue that with the subdomain method the mighty SEO juice will not get passed up (or flow) to your primary domain which ultimately can be detrimental to your search engine rankings. Read more
“My landing pages aren’t converting”, “Why is the bounce rate so high for my landing page?”, “Is the PPC campaign a total botch?” — have you ever heard yourself asking these questions in your head? If you run (or have previously run) a pay-per-click campaign, the chances are that you have faced such a quandary more than once and are perhaps facing one as you read this post. Read more
You might have seen this image. This is the image used on the front page of Brightpod – our project management software for marketing and creative teams.
At the bottom of this page we write our motto: Life is short. Work smart. Have fun. We truly believe this. You might have seen this even in our newsletters.
Time is a luxury and being productive is paramount. Instead of running like a headless chicken each morning try to take 15 minutes to plan, delegate and prioritise. Trust me, you’ll just have a brighter day. Read more
In a world of short attention spans and a deluge of content, the competition to get yourself noticed and drive more traffic to your blog is one of the most intense competitions you could find yourself in – you are literally up against the best bloggers out there in the world from the get-go.
With the ease with which one can start up a blog and post content, thousands of newcomers are joining the contest everyday. As of the writing of this article, 2.9 million blogs had already written within the day – and rapidly increasing too. Read more
Social media management in this day and age is a relentless race to keep tabs on, produce and sell the best content, while at the same time speaking to and keeping tabs on an increasingly demanding audience that wants quick attention to their needs. One small misstep is all that needed to lead to a PR nightmare for your organization.
If you ever felt that you needed help with your social media efforts, but your company can’t hire someone to take on your load, here are some great tools that can automate your management processes. Read more
In our ever-connected world, online file-sharing services are essential for any business to operate on a global scale. Sure, email works too, but as it turns out, most have size limits that constrain (and confound) you at every turn.
For example, Gmail has an attachment size limit of a paltry 25MB, which might be fine for sending a photo or two, but certainly not big items such as movies or Photoshop files. Thumb drives are extraordinarily big in capacity these days (1TB, anyone?), but it’s hardly practical to Fedex a thumb drive to an employee or client on the other side of the world. Read more
It has to be understood that unlike traditional marketing, priority of content marketing is not selling but a goal of communicating with customers or any audience suitable. The final aim may or may not be sales. Read more
Let’s be honest –there are no real hacks that will send your productivity levels sky-rocketing in a blink of an eye. However, these tips might give you just the right lifestyle tweaks that can, in time, bump up your output to input ratio. Here are 20 important hacks that, with consistent practice, will help you to work more efficiently and smarter. Read more
Creating a blogging schedule is critical for business bloggers because it keeps them on track. Not having a schedule is like jumping into a fire without a plan to save the baby – you’ll just crash and burn eventually.
Don’t just take it from me. Here is what Bryan Allain has to say about scheduling blog posts (took the words right out of my mouth): Read more
Having an accountant on staff is a luxury that few small businesses or freelancers can afford. In fact, many businesses opt not to have an accountant due to the many equally capable invoicing applications in the market today.
Having a good invoicing application take care of all the paperwork for you is essential to daily productivity, as it frees up your mind to concentrate on actually running your business well. Here are some of the best invoicing apps in the market right now. Read more
I love presenting Brightpod to a digital agency founder or his/her digital marketing team. I think giving a demo to a prospective customer is the best way to get into their head and know what they are thinking before you make the sale. What problems do they have and why they need a project management tool for their business. I use a combination of Join.me and Skype and do anywhere from 2-6 demos each week. Read more
As a freelance content strategist and writer, I have had the glorious advantage of being able to work whenever I want, wherever I want to – the benefits of remote working have been documented extensively.
I have come to realize, though, that mere willpower and discipline is not enough to get through a day of working, especially in the area of marketing. Marketers will know exactly what I’m talking about – one minute, we’re writing an extended longform article on “X Ways to be Productive”, and the next we’re off replying to urgent customer requests on our client’s social media platforms. Read more
Winning or losing a client is all in execution. Ideas are plenty but can your team successfully translate ideas into content, websites, design, blogs, tweets, campaigns etc.?
The other day I was at a local coffee shop when I overheard a team talk about their next client pitch and what everyone would be working on. They were planning via email [yikes!!!]. I politely introduced myself and then told them about what wonders Brightpod could do for their small digital agency. Read more
Hi, my name is Daniel, and I’m a recovering email addict. By this, I mean that I do email-related things that I know are incredibly unproductive, but I still do them anyway – just because.I check my email first thing in the morning, and last thing before I go to bed.
I check it once every 5 mins, clicking the refresh button and hoping to see something interesting pop in and spice up my day. Read more
11 Most Important Google Search Algorithm Updates/Changes in 2013.
View infographic here
Email marketing doesn’t have to be complicated and it doesn’t have to involve reams of different highly specific tips on things like headline length, word count and link placement. In fact some of the most essential and useful steps to a great email campaign can be summed up in just a few key strategies and easily memorized.
Here are 5 of those crucial, fundamental email marketing tips. Focus on applying these, forget a million trivial details and make your email marketing campaign easier to get off the ground and simpler to manage. Read more
Nowadays, majority of discussion, both on important and trivial subject take place on internet and usually through e-mail. Everyone recognizes great advantages of e-mail; however everything in this world comes with its cons. Many people and companies realize that sending messages is an ideal and cheap way of advertisement and as a result you receive tons of unnecessary information through your email that makes it harder to control every single message. As a result you might miss something important. If huge part of your business stuff or everyday life depends on checking email regularly and responding in a timely manner then you should definitely learn how to tame you email. In this article we will cover top10 ways that will help you tame your email and manage your messages better. Read more...
The way you start your day has a great impact on your productivity and efficiency. Due to busy and advanced lifestyle people generally sleep late in the night even if they don’t have anything else to do. Most people nowadays have a habit of sleeping in front of their television sets or while playing games on their cell phones or just surfing the web. While we think we are relaxing the fact is that we are making our mind work beyond its capacity. Read more
Tracking online success is an important task of every marketer and there is no better option then Google Analytics. Those who are not familiar with this service might be thrown back by complex tools and metrics that they encounter at the first sight; however, once you get the idea of how it works it no longer seems that scary and becomes a perfect assistant each marketer would wish to have by their side on a regular basis. By using proper metrics your experience on Google Analytics will transform into a pleasurable work. In this article you will find top 9 metrics marketers need to track on Google Analytics in order to achieve guaranteed success. Read more
Multitasking has become a part of our lives. We are doing it all the time. Surfing, watching TV, reading newspapers and having our meal all at the same time – this is just one small example. Multitasking has become the way of life in modern age. Trying to do one thing at a time does not seem like a sensible thing anymore. While most of us indulge in several activities at the same time thinking that we are saving time, the actual fact is that multitasking makes us slow and less efficient. So, here are ten reasons why multitasking reduces your productivity. Read more
The Ultimate Inbound Marketing Toolkit – Presentation on Slideshare. View it here
From understanding the vocabulary of your market to learning from the practices and mistakes of your competition, market research is a powerful tool for any digital marketing company looking to improve efficiency and work smarter. With the abundance of information available online and through traditional market research methods like the ones seen here by IIM, you can stay one step ahead of the competition instead of spending your time trying to catch up. Read more
In my previous post, I shared 24 mind-blowing statistics on content marketing with an emphasis on how important content really is. I won’t spend any time in this post convincing you though. We already know content marketing is key, but then what?
A lot of first time adopters plunge into content marketing without a strong strategy to back them. They create a few blog posts, presentations and maybe even videos but they don’t really see the results they need. Read more
Content marketing has come a long way in the past couple of years. From being a buzzword, content marketing today dominates the marketing strategies of both B2B and B2C businesses worldwide. With so many businesses now dabbling in content marketing, it is gradually turning out to be one of the most used strategy in recent times.
However, while marketers are keen to include content marketing in their marketing mix, they face many issues getting started. From convincing management, to hiring the right talent, allocating enough of their budget and measuring it the right way. Read more
Ever since we started building Brightpod, we had one goal in mind. To make it exceptionally easy and stress-free for marketing teams to plan and collaborate on their marketing campaigns.
After learning a lot about how our clients manage their content marketing efforts and what they were looking for from an editorial calendar, we got to building the easiest editorial calendar you’ll ever use. Read more
The digital marketing sphere changes constantly. There are always new technologies, networks or strategies that marketers are applying, with great results.
As a marketing agency, not adopting new marketing tactics can cost you. Clients are looking for innovation and you need to give it to them.
At the same time, adopting a new trend just because everyone else is doing it can cost you time, effort and most importantly, money. Read more
Over the past few months, after speaking to countless prospective customers and trial users at Brightpod, it has become increasingly clear that while marketing teams and agencies are jumping on the content marketing bandwagon (with good reason!), few really know how to create a collaborative content creation process that allows their content efforts to scale.
In this post, I’ve outlined a few strategies to help you build your own collaborative process and reap the benefits of a scalable content creation model. Read more
Recently, while talking to one of our new users, I came across an interesting question, “How do you configure Brightpod for retainer clients”.
Since most of Brightpod’s users are marketing and creative agencies, I realized this could be a pressing problem for our customers. Therefore, in this post, I look a little deeper at how Brightpod can help agencies collaborate with retainer clients & plan their campaigns better. Read more
As a blogger, I’ve experienced the dreaded ‘idea drought’ a few times. You know how it is – You have run out of every idea to create useful content for your readers & you have a weekly deadline looming over your head. I know the feel.
While it’s great having an editorial calendar to manage your blogging and content marketing efforts, filling it up with amazing, useful post ideas is another ball game altogether. Read more
As a beginner, Facebook Advertising can seem pretty overwhelming. There are multiple ad formats, advanced targeting options, best practices for images, titles & ad text and don’t even get me started on bidding strategies. With the right planning though, it can be a lot easier to get started.
It’s with this in mind that we created a swanky new infographic with the Facebook Ads checklist that you can use and share with the rest of your team. Read more
As a blogger and marketer myself, I’ve tried and tested various ways to manage my blogging efforts. Recently, while working on the Brightpod blog and talking to customers that manage their own blogs using Brightpod, I’ve realized that using a task management tool for your blogging efforts can streamline the process and reduce chaos (especially in case of multi-author blogs).
In this post, I’d like to give you an in-depth look at how you can use Brightpod for blogging and content marketing campaigns. Read more
As more and more marketers adopt agile marketing, there has been a shift in the way marketing campaigns are planned and managed.
Agile project management is modeled on the agile software development philosophy and focuses on agility, adaptability, customer focus and shorter planning cycles. Read more
“Self-education is, I firmly believe, the only kind of education there is.” – Isaac Asimov
Over the years, as a marketer in a tech world, I’ve realized that the only way to be truly effective, productive and happy, is to keep learning. With the unthinkable amount of learning resources available today, not learning and educating ourselves is almost akin to a crime. Read more
As a content marketer, what do you think are the most important aspects of your job? Content creation, of course, but what else?
An oft forgotten but equally important part of a content marketers job is distributing and promoting content the right way. Read more
IFTTT, if you haven’t heard of it, is an automating service that in their words, ‘Puts the internet to work for you’. Now, IFTTT is a pretty nifty little tool when it comes to automating the routine, daily tasks so many of us have to do.
In this post, I’ll share with you, some of the time saving ‘recipes’ that social media managers and marketers can use to get the routine tasks out of the way and focus on the important stuff. Read more
Over the last few months, in our conversations with marketing teams that have signed up and are usingBrightpod, we’ve realized that there are certain qualities that marketers look for in a project management tool.
Marketing teams, actually have slightly different project management needs as compared to say, development teams. There is a huge demand for better collaboration & beautiful, zen software. Read more
It’s a visual world we live in.
Whether it’s social media or a website, users and followers respond to great design. We’re always hearing about how the placement of a button increases conversion rates or how an Infographic increases subscribers for a blog. Read more
Search Engine Optimization, due to its constantly changing nature can be difficult to fully understand. Combine this with the different viewpoints many marketers hold about the components of SEO and you get a field of marketing that’s rife with speculation and a smattering of not-so-good practices.
We recently spoke about an important part of modern day SEO i.e. guest Blogging and how you can manage your guest blogging efforts with Brightpod. In this post, I’ll delve deeper into the importance of On Page SEO and how you can manage your own on page SEO strategy. Read more
Another week gone by and I have another set of great posts to spruce up your weekend reading. This week you can read more about 17 Essential Content Templates and Checklists.
Is your content marketing in dire need of a rehaul? This post has a combination of very useful templates to help you turnaround your content efforts. Read more
A lot has been spoken about agile marketing in recent times. Borrowed from the agile development philosophy, agile marketing gives precedence to flexibility and adapting to change rather than sticking to a rigid plan. It also focuses on marketing plans that are like ‘sprints’ which allow marketers to assess their ROI quickly and change track if required. Read more
Guest Blogging has been hailed as the holy grail of inbound marketing in recent times. And why shouldn’t it be? Guest blogging helps not only build links but more importantly build relationships with other bloggers, reach your target audience more effectively and of course, gain traffic. So, why exactly is guest blogging so popular? Read more
As the week comes to a close, here’s another edition of the best digital marketing articles I’ve read over the last week. Happy reading! Read more
Here is another edition of The Best of Digital Marketing for you all. This week I bring some of the most informative articles I’ve read all week that’ll help you turbo-charge your marketing efforts and learn a great deal! Read more
Over the last year, I’ve found that Quora has emerged to be one of the foremost sources of information on the internet. I spend large chunks of time everyday scouring Quora for questions related to marketing, tech, travel and so much more! Read more
There’s absolutely no escaping it. With a majority of businesses using social media today, customers and users aren’t shy of collaborating with brands using these channels.
In fact, a study done by Insites Consulting finds an increase in willingness among social media users to collaborate with brands on social media. Read more
As marketers, have you ever felt that a campaign cannot ever truly be classified as a project? I know I have. Marketing tasks are usually ongoing and repeated across every campaign. There’s always some copy you have to edit, A/B tests to run, content ideas to think of… I could go on.
Why then, do task management tools not cater to this basic need that marketers have? To be able to reduce repetition and automate the planning bit of a campaign should be a must have in any task management tool for marketing teams. Read more
The weekend is almost here and as tradition goes, here is another dose of weekend reading for you all to enjoy.
7 A/B Testing Blunders That Even Experts Make
Running A/B tests is the hallmark of good marketing. Every marketer worth his money knows the importance of A/B testing everything from CTAs to email subject lines. If you’re just getting started, this is a great post by Quicksprout on the common mistakes marketers make while A/B testing. Read more
What comes to your mind when you think of a project manager? An organized and adaptable worker with great communication & people skills, right?
Well, as marketers, we’re not too different from project managers ourselves. In fact, every successful marketer should think like a project manager in order to market their brand successfully online. Read more
Picture this. You’ve just decided to hire a freelance writer to contribute to your content marketing efforts. Things are looking good Your blog has some fresh, new content and your conversions are going up! Read more
It’s that time of the week again! As another week comes to a close, here are some of the most insightful and interesting articles I came across this week. Read more
As bloggers & content marketers, we’ve all heard about editorial calendars and why any content plan is incomplete without it. Today, I’m going to give you a lowdown on why editorial calendars are important and how you can manage your content with it. Read more
Collaboration is the essence of business: it ties resources together, it allows for shared workflow, and it’s the secret of efficient business processes. If businesses thrive on people resources, it’s the collaborative work environments that actually spin the wheels of fortunes that some businesses amass. The Internet just catapulted may business processes online and that ushers in a new era of business management: Online projects and online resource management. Read more
Marketing teams are versatile. With so many different people working together on campaigns, marketers have to deal with vastly different planning & collaboration styles.Imagine this. An average marketing team consists of people handling several functions – social media, SEO, content, SEM, analytics etc. With such a diverse set of skills and tasks, it’s no mean feat keeping everyone on the same page. Read more
Do you ever feel overwhelmed looking at your RSS reader and the number of starred articles you were going to get back to?
I know I do. So to help, I thought I’ll share some of the great articles I’ve read this week and help you take your weekend reading to the next level. Read more
I recently came across this fantastic presentation by Etienne Garbugli which talks about 26 time management hacks he wishes he’d known about when he was 20.
After having gone through this, I can’t help but feel the exact same way. These tips can be the difference between an average day and a super productive one! Read more
Over the past few years, remote working has been on the rise, as more and more organizations allow for flexible hours and teleworking. Read more
As a Marketing Agency in 2013, navigating the ever changing terrain of online marketing with just email as your collaboration tool of choice, is next to impossible.
As new marketing techniques become the norm, agencies will need to equip themselves with the right tools to provide the kind of services clients have now come to expect. Read more
It’s that time of the week again! As the week draws to a close here’s your fix of the top digital marketing articles from last week. Read more
“There is a marketer in each of us” – The Brightpod team
It’s been a great week at the Brightpod HQ and as the week comes to a close, I’ll leave you with 6 super helpful marketing articles to keep you engaged over the weekend. Read more
Let’s face it. With all the posts, infographics, memes and cats on the internet, it sometimes takes nerves of steel to not open a new tab and lose track of what you’re doing.
Internet Marketers particularly are so exposed to networks that foster distractions that you’d wonder how any of us ever get our work done! Read more
Business blogging has been around for a while and is a top priority for most marketers today. Your company blog can be a way to accomplish multiple objectives at once i.e. regularly publish useful content, enhance your SEO and showcase your thought-leadership. Read more