The weekend is almost here and as tradition goes, here is another dose of weekend reading for you all to enjoy.

1. 7 A/B Testing Blunders That Even Experts Make: Running A/B tests is the hallmark of good marketing. Every marketer worth his money knows the importance of A/B testing everything from CTAs to email subject lines. If you’re just getting started, this is a great post by Quicksprout on the common mistakes marketers make while A/B testing.
2. How to Excel at the Subscription Economy: As mentioned in the article, “The term “subscription economy” refers to the business of offering subscriptions to consumers.” The post has some good tips on what a subscription company should emphasize as well as some handy selling points.
3. 10 Solutions To Fix Your Busted Marketing Campaigns: This mammoth post from Unbounce takes you through some classic rookie mistakes and details out fixes for all of them. Great for beginners and even marketers needing a refresher course.
4. How Marketers Are Using Paid Social Media: New Research: This is a fantastic post that highlights 7 key findings from Nielsen’s latest report on paid social media advertising. It has some great stats including — “65% of Marketers Increasing Paid Social Media Ad Budgets for 2013”. Definitely a must read if your company is looking into exploring paid social media advertising.
5. Competitor Research In An Inbound Marketing World: This is a brilliant post on SEOmoz that talks about the changing landscape of competitor analysis as more and more people make the shift from just SEO to inbound marketing. Check it out!
6. 10 Brands Whose Visual Facebook Content Tickles Our Funny Bone: Lastly, I thought I’ll leave you with a fun post that actually makes a great case for visual content in social media. Enjoy!

And there you go, folks! Have a great weekend and happy reading :)