Your workload is heavy; it’s so heavy that you often wonder how you get things done. In the world of online promotions, there is an industry secret that the experts know: two heads are better than one. This is why collaborative content marketing is going to streamline your productivity and save your life.
What is Collaborative Content Marketing?
In the early days of advertising, there were newspaper articles, posters, and billboards to promote products and services. In this way, the advertisers relied on consumers seeing the original message, wherever it was published, and deciding to purchase the product.
As the planet evolves, so do our marketing systems. Now, you can leverage television, radio, print, web, and guerrilla strategies to fill your lead funnels, build relationships, and sell. Your message can go viral in a matter of minutes, with the right tactics.
Content marketing is the online portion of your marketing strategy that involves creating valuable copy, images, and video to attract your target audience to your landing and sales pages. In 2017, approximately 70% of B2B marketers plan to create more content compared to 2016; this is because content marketing is effective, inexpensive, and the return on investment is high.
Collaborative content marketing is to team up with others to create an experience that helps more than one person reach their goals. The mutually-beneficial tactic is one of the most effective branches of marketing today. Learn why you should try each of these tactics and increase professional success.
Why Should You Host Guest Authors on Your Blog?
Hosting guest authors is when you open the back door of your website to other content marketing professionals so they can share their expertise on your website. This is free content, which saves you the money you would have otherwise spent on it. At the same time, guest writers are able to include URLs directing people to their content — this helps them build brand authority and backlinks.
WritetoDone includes best practices in their guest post guidelines for articles about fiction and nonfiction writing and marketing tips.
Leverage the benefits of guest blogging on your website:
The Benefits of Writing Expert Roundups
An expert roundup is a compilation of answers and advice from leaders in a specific industry. The benefits to this collaborative tactic is that (1) you can get leaders to share your content, (2) the expertise helps you build authority on the topic, and (3) it can improve SEO on your website. Those you include in your roundup love it because it provides them with a seat on the web next to the most popular in their industry.
The Small Business Ideas Blog used this tactic to facilitate thousands of post shares in How to Promote Your Blog Content: 40+ Experts Share Marketing Tips.
Here’s how to write an expert roundup:
How Interviewing Authorities Will Help Everyone
An authority interview is similar to an expert roundup, except you delve deeply into the thoughts and opinions of just one authority. This helps you piggyback the traffic that comes in when your interviewee shares the post. The person being interviewed is given a chance to toot their own horn, which people naturally love. Best of all, your readers will love the trustworthy, intimate feel of your post.
Some organizations, like NPR, include an entire interview section on their website.
Use this system to interview an authority:
This is When an EBook Serves More Than One Company
Ebooks serve more than one purpose. Authors primarily use eBooks to build authority or fill a lead funnel; they can also be implemented as a product to earn revenue. You can use this tool as a means of collaboration. When you include links to authority articles, tools, and websites, you create the opportunity for those mentioned to share your work. The authorities you link to may want to brag about the fact that they’ve been branded as such.
Uberflip’s ebook, Data-Driven Marketing: How to Create and Optimize a Content Strategy with Data at it’s Core, links to popular tools like BuzzSumo.
How to Create and Promote a Collaborative Marketing Ebook:
Fundamental Tips for Collaborative Content Marketing Success
As you embark on the journey of collaboration success, understand that as with all types of advertising and marketing, it is easy to get carried away. Use these tips to stay on-track.
By now, you should be ready to undertake collaborative content marketing for your own business. Start accepting guest posts on your blog. Write expert roundups and conduct interviews. Write an eBook that strokes influencers’ egos. These tactics will optimize traffic to your website. Just be ready to capture those leads when they start pouring in.
One of the most important aspects of running your own website (and online business for that matter) is the average on-page time a user spends browsing the pa...