Musings, interviews, product stories & more to boost your digital marketing.
Brought to you by the people behind Brightpod.


Social Media Content Rules You Should Follow
James Daily
December 13, 2018
Posting on social media sounds like a simple task, but it is not. If you want to get new subscribers and become famous in virtual world, you should work hard and follow basic rules. The most important thing is to create unique content, which is 100% informative, interesting and relevant.
A Foolproof Guide on Promoting Your Local Business via Facebook Ads
Natasha Sahjwani
December 5, 2017
Every business is in the phase of extending its digital arm, while big brands invest time and investment i...
Facebook Storytelling: Get More Readers to Your Page Using These 10 Rules
Mary Kleim
August 29, 2017
In 2014, the Facebook Marketing Science team published the results of a study that showed how brands that told stories before i...
The Skills to Build Social Media Influence & How You Can Acquire Them
Disha Dinesh
June 27, 2017
Influence is valuable as a social currency, on social media and off. More business are on social networks now than ever, and social users have begun to see t...
How Social Media Can Boost Your Productivity
November 29, 2016
Surfing the web and browsing your social media feed has earned a reputation for wasting time and costing employers money. There is another side to social med...
How to Gain Ecommerce Sales on Pinterest
October 25, 2016
If you thought that Facebook or Instagram helps/ or plays major role to increase ecommerce website traffic, then you are probably wrong. It’s Pinterest tha...
Create the Ultimate Go-to Social Media Plan with Brightpod
Meeta Sharma
October 27, 2015
Far too often we simply fall into things, and if you work in the content marketing side, ad hoc is almost a way of life for you. But somehow, we all try to b...
Social Media Strategy for E-Commerce Companies: 3 Ultimate Go-to Strategies When Getting Started
Meeta Sharma
November 25, 2014
You may have read way too many blog posts and articles on how social media can help you grow your business, find new customers, engage with customers, and so...
5 Quick Tips for Improving Your Social Media Productivity
September 23, 2014
There is no medium possibly more demanding than that of social media. The sheer dynamic nature of the medium impinges on one to constantly be on their toes; ...
How to Create the Best Social Media Calendar for Your Team
Meeta Sharma
August 5, 2014
If you aren’t already using a social media calendar to plan and schedule your posts, then start immediately! I am not tryi...
10 Tools to Automate Your Social Media Efforts
May 6, 2014
Social media management in this day and age is a relentless race to keep tabs on, produce and sell the best content, while at the same time speaking to and k...
The Ultimate Facebook Advertising Checklist for Beginners [Infographic]
August 7, 2013
As a beginner, Facebook Advertising can seem pretty overwhelming. There are multiple ad formats, advanced targeting options, best practices for images, title...
Facebook Updates Page Insights and More Marketing Stories of the Week
June 28, 2013
This week, I thought I’ll give a little spin to our weekend reading post and give you bite-sized bits of the biggest marketing stories of the past week. A ...
10 Time Saving IFTTT Recipes for Social Media Managers
June 27, 2013
IFTTT, if you haven’t heard of it, is an automating service that in their words, ‘Puts the internet to work for you’. Now, IFTTT is a pretty nifty litt...
The Productive Way of Managing Customer Service on Social Media
May 10, 2013
There’s absolutely no escaping it. With a majority of businesses using social media today, customers and users aren’t shy of collaborating with brands us...