Musings, interviews, product stories & more to boost your digital marketing.
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Marketing Project Management

How to manage your marketing production pipeline?
Sahil Parikh
April 17, 2018
I woke up to an email from a marketing agency to whether Brightpod can help them manage their marketing production pipeline. So, I decided to write a small article on how marketing teams can use Brightpod from idea to production.
Your Marketing Project Management Process
Sahil Parikh
March 5, 2018
In marketing, there are lots of moving tasks, feedback loops, deliverables, due dates and content pushes etc. How are you to process all of this while still staying sane and making sure your business is growing without putting a strain on your current resources? Our answer...
A Complete Guide to Understanding Scope Creep in Project Management
Meeta Sharma
January 16, 2018
In project management, scope creep — the unwarranted bloating of a project’s scope — is all too common. Here’s everything you need to know about it, how to manage it, and the resources that can help you prevent it.
How AI Will Redefine Project Management as We Know It
Meeta Sharma
March 7, 2017
It’s impressive, and sort of unsettling, to see the extent to which smart machines are taking over so many of the day-to-day jobs across the world. One of ...
Save Time With Our Special Holiday Workflows
November 28, 2016
Your team’s holiday season doesn’t have to be hectic. As a holiday gift to our customers, we have created two brand new holiday themed workflows to help ...
3 Keys to Identifying and Fixing Inefficient Marketing Processes
November 22, 2016
Our marketing strategies are in place to drive our businesses forward, but what happens if they’re not working as efficiently as we had hoped? Simply havin...
How to Handle Tight Deadlines and Maintain High Standards of Work
June 28, 2016
In the fast-paced world of digital marketing the ability to honour deadlines is an essential part of reputation-building. However, many digital marketers fal...
A Beginners Guide to Workflow Management Systems
April 28, 2015
Looking for a workflow management system? Project management is part art and part knack. Thankfully we have distanced ourselves from the obsolete systems of ...
The Simple Art of Breaking Down a Project
Meeta Sharma
April 14, 2015
The time I first started working, I was overwhelmed by the prospect of doing one too many things at once. Day #0 at work was no cake walk and to be brutally honest, within five minutes of setting up I had a project assigned under my name.
Death to Emails: The Trick to Sending Fewer Emails at Work
Meeta Sharma
March 17, 2015
All you marketers — take a minute and ponder over this following scenario.Being a marketing organization, it is very likely that you send and receive ...
Plan a Website Launch Using a Project Management Workflow
Meeta Sharma
September 2, 2014
Launching a new website can be a harrowing task, especially if you haven’t got your planning strategy in order. In this post, I will be sharing some recomm...
The Art and Science of Effective Delegation: A 3-Step Guide to Doing It Better
Meeta Sharma
July 2, 2014
Given the fact that you may be using some sort of project management software for marketing or any other professional activity for that matter, there is a sl...
5 Steps to Get Your Team “All Aboard” on to a Project Management Software
June 24, 2014
Project teams tend to combine many different individual capabilities working in lieu of a common goal. While members are individually adept, they comprise, a...
6 Best Practices to Successfully Manage 60+ Digital Marketing Projects
Sahil Parikh
March 11, 2014
I love presenting Brightpod to a digital agency founder or his/her digital marketing team. I think giving a demo to a prospective customer is the best way to...
How to have your marketing team stay on top of their A-game
Sahil Parikh
February 26, 2014
Winning or losing a client is all in execution. Ideas are plenty but can your team successfully translate ideas into content, websites, design, blogs, tweets...
Your Marketing Team Needs a Project Management App Today
January 9, 2014
Whether you work at a small design firm or a big digital agency, it is crucial to understand the importance of using a web-based software for planning, manag...
How to Build a Collaborative Content Creation Process for your Marketing Team
August 21, 2013
Over the past few months, after speaking to countless prospective customers and trial users at Brightpod, it has become increasingly clear that while marketi...
A Step-by-Step Guide to Agile Project Management for Marketers
July 25, 2013
As more and more marketers adopt agile marketing, there has been a shift in the way marketing campaigns are planned and managed. Agile project management is ...
6 Essential Qualities of a Marketing Project Management Tool
June 26, 2013
Over the last few months, in our conversations with marketing teams that have signed up and are using Brightpod, we’ve realized that there are certain qual...
7 Qualities of Highly Effective Agile Marketers
June 7, 2013
A lot has been spoken about agile marketing in recent times. Borrowed from the agile development philosophy, agile marketing gives precedence to flexibility ...
4 Reasons Why Marketers Need To Think Like Project Managers
Sahil Parikh
May 3, 2013
What comes to your mind when you think of a project manager? An organized and adaptable worker with great communication & people skills, right?
Infographic: The Many Faces of a Marketing Team
April 16, 2013
Marketing teams are versatile. With so many different people working together on campaigns, marketers have to deal with vastly different planning & colla...
Marketers, Did You Know You Can Scale Your Marketing Agency By Using a Task Management Tool?
Sahil Parikh
March 29, 2013
As a Marketing Agency in 2013, navigating the ever changing terrain of online marketing with just email as your collaboration tool of choice, is next to impo...