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Branding

8 Ways to Improve Brand Value Using IoT
Sarah Loise
February 20, 2018
Marketers need to figure out new ways to promote products and keep them aligned with the latest industry developments. In this article, we will show you 8 tips to improve brand value using IoT. Let’s check them out!
Tips for Measuring and Defining Brand Equity
Lucy Benton
May 9, 2017
A brand is a name or a logo associated with the product or service. The influence produced by a brand on the decisions made by customers is referred to as a ...
What is Your Employer Brand Saying About Your Business Brand
Brightpod
August 9, 2016
While most discussion revolving around a company’s brand tends to discuss these two notions separately, the truth is both your employer and your business b...
How to Create a Strong Brand Voice That Will Be Heard
Brightpod
May 3, 2016
“If your brand was a guest at a dinner party you were hosting, what would you think about it?” This was the question we started with when trying to figure...
The Secret Behind a Successful Brand Lift
Brightpod
October 6, 2015
Content marketers have a new challenge laid out in front of them — to try and gauge how much they have contributed to something called as the “brand ...

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