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Interviews

How Marketers Stay Productive: Artem Rudenko of Apagraph

April 5, 2018

This week we feature Artem Rudenko, Founder of Apagraph. Apagraph is a social platform allowing anyone to type a quote, select one of amazing themes and publish. It also creates and shares text messages with attractive and impressive themes.

In this interview, you can read more about his work, favorite marketing tools, productivity tips as well as his advice for budding marketers.

Your location: Ljubljana, Slovenia.

Your favorite gadget: iPhone (what a surprise!).

You start your day with: fresh orange.

Your favorite time-saving trick: don’t plan too much, split into small tasks.

Your top 3 blogs you read daily: Wired, The Verge, Reddit.

Describe an average day at Apagraph?

Our day usually starts with checking various metrics on our website and social media accounts. We monitor our users' activity and respond accordingly. We always proceed to the important tasks related to our content marketing and features planning or themes design, working closely with our designer and copywriters.

As a Founder, what are some of your favorite productivity hacks?

Dealing with a team of developers, designers and copywriters means a lot of communication. I always prefer text over voice. Voice calls usually happen when one can not clearly express his thoughts. Having a short and meaningful message is better for our business, as it lets you continue working without too much distraction. All communication in our team happens in slack chat with everyone aware that of their daily tasks and the important stuff.

As a person who is well-versed with online marketing/ inbound, I’m sure you rely on a few marketing tools to automate your efforts. What are the top 3-5 tools you use?

Standard Google tools, like standard Analytics and Search Console, Mailchimp, Mixpanel. We also are working on a couple of own solutions aimed at automation of processes related to social accounts.

Your company has a growing community of users. How do you use this treasure trove of customer insight to power your marketing efforts?

Knowledge of our users' tastes let us adjust content marketing efforts in order to engage more users. Posting a popular quote with an image on social account or Reddit is often enough to attract new quote lovers to the website.

What is your strategy for getting people to your site and then converting them to a customer?

Our users are not yet customers. We don’t sell anything at the moment but build a strong community of people who have something to say and to discuss. We want our users to publish some thoughts on the website and to involve others in the comments thread. Apagraph is not just about saying, it is about discussions! So, we have made social sharing as seamless and attractive as possible. Our users can share their quotes as an image, which feels exactly like postcards, inviting their friends to comment it on Apagraph.

Is there any advice you'd like to give to budding marketers to help them work smart and stay productive?

Understand and value your customers. Know what they like, and don’t forget about what they don’t like.

How do teams at Apagraph have fun at work/ make work fun?

We like go-karts! Sometimes we have the chance to race and compete with one and other on the race track. It feels really cool and very different from our daily routines!

A big thanks to Artem for taking the time out to answer these questions! If you haven’t already, we highly recommend that you check out Apagraph

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