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Interviews

How Marketers Stay Productive: Hana Sutch of Go Jauntly

July 13, 2017

This week we feature, Hana Sutch, Co Founder/CEO of Go Jauntly. Go Jauntly is a walking app that bring you happiness outdoors. Discover walks, curate your own and share outdoor adventures with friends.

In this interview, you can read more about her work at Go Jauntly, favorite marketing tools, productivity tips as well as her advice for budding marketers.

Your location: London Town.

Your favorite gadget: Probably my Macbook Air as I’m less addicted to it compared to my iPhone.

You start your day with: A whizz through emails, slack and Go Jauntly social channels, a cup of tea, a jaunt through the park and then a coffee!

Your favorite time-saving trick: Delegating!

Your top 3 blogs you read daily: The Guardian, Courier Paper, The Pool and all my favourite publishers (The Drum, Fastcompany, HuffPo) via Twitter.

Describe an average day at Go Jauntly?

Run through any notifications or messages on Slack or social channels, have a team wide daily stand-up to ensure everything is on track, understand what everyone is up to and be sure that there are no known risks or issues! There might be a content or UX and design workshop happening or we might be bug testing or creating brand new content. We also run a digital product and design studio business called, Furthermore, so we divide up our week and tasks depending on the priority, roadmap or goals for the week.

As a Founder what are some of your favorite productivity hacks?

Making sure I delete, archive or action emails as soon as possible and keeping an analogue priority to-do list (notebook and pen!) alongside side well-kept Trello boards and a calendar that not only has meetings planned in but time planned in for tasks too.

As a person who is well-versed with online marketing/ inbound, I’m sure you rely on a few marketing tools to automate your efforts. What are the top 3–5 tools you use?

Trello and shared calendars for managing content plans and content tasks.

Google docs for co-creating and collaborating on content development.

Mailchimp for managing email commsWe’ve also created some cool.

Slackbots to help us keep abreast of inbound app inquiries and updates.

Your company has a growing community of users. How do you use this treasure trove of customer insight to power your marketing efforts?

We review our analytics weekly and highlight best performing content and ads, we feed this into our strategy and planning immediately, giving us real-time insights on ways to constantly improve how we communicate with customers and the content we make.

What is your strategy for getting people to your site and then converting them to a customer?

As we’re UX and product designers, we have followed a very customer-centric and user led approach. All of our ideas have been validated by end users and very early on we conducted detailed customer journey analysis where we mapped out each of the key customer stages and digital touchpoints. From Empathy mapping which allows us to examine what users are thinking, seeing, saying, hearing and doing to customer journey mapping, where we consider the needs and goals, concerns and pain points and any questions users have at each part of their journey. We have a highly targeted market segment for launch.

Is there any advice you’d like to give to budding marketers to help them work smart and stay productive?

Know your limits! You can’t be an expert at everything and trying to do everything yourself will just burn you out. We used www.vestd.com a platform to enable you to exchange micro equity for expertise and we farmed out consultancy tasks to people within our network who we knew could help us with the missing strategies. The only other piece of advice is as soon as you can, hire an assistant! Admin is a necessity but also energy sapping, getting someone in (apprentice, intern or junior) to help has relieved a lot of pressure on the founders.

How do teams at Go Jauntly have fun at work/ make work fun?

We’ve started to go for morning jaunts before work and taking the scenic route in. We work hard but also work flexibly, so team members start work when suits them, work from home when they want and take a morning jaunt when they need or want to. We also try and go for lunch together frequently and are about to go on an afternoon stroll together as a team.

A big thanks to Hana for taking the time out to answer these questions! If you haven’t already, we highly recommend that you check out Go Jauntly.

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