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How Marketers Stay Productive: Rhys Adams of Squeek

June 5, 2018

This week we feature Rhys Adams, Founder of Squeek.  

In this interview, you can read more about his work at Squeek, favorite marketing tools, productivity tips as well as his advice for budding marketers.

Your location: London, UK.

Your favorite gadget: iPhone 7Plus, great for productivity and keeping on track of everything.

You start your day with: Reading. Currently (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising).

Your favorite time-saving trick: Having a kitchen timer on my desk and timing all activities. When the timer goes off, finish up and move on to the next.

Your top 3 blogs you read daily: Producthunt, Hacker News, Smashing Magazine.

Describe an average day at Squeek?

A normal day for me at Squeek is starting the day by emailing members who’ve been signed up longer than 3 days and getting their feedback on what can be improved, what could have gone better for their on boarding, and what they’re looking for. I then proceed to a few hours of product enhancements followed by 2-3 hours of outreach.

As a founder/ marketer what are some of your favorite productivity hacks?

Plan your day the night before. Create a playlist of music that helps you concentrate. Write down a physical todo list on paper, digital todos are too easy to discard.

As a person who is well-versed with online marketing/ inbound, I’m sure you rely on a few marketing tools to automate your efforts. What are the top 3-5 tools you use?

Believe it or not, we’ve tried to put a hold on automation, and tried giving a more authentic feel to all communication with potential customers.

What is your strategy for getting people to your site and then converting them to a customer?

Strategy is to get them to the landing page, showing them a taste of the community, and having them signup to see more. Once they’re signed up, I like to reach out to high quality members directly, and talk to them, which 9/10 times turns into a customer.

Is there any advice you'd like to give to budding marketers to help them work smart and stay productive?

NEVER GIVE UP. The first few months are bumpy, and it’s easy to give up when you’re not getting traction. But don’t give up.

How do you make use of your downtime? Any hobbies, out of work interests that rejuvenate you?

Meetups! I love going to meet ups, networking, and meeting new people with similar interests. It’s tough being behind the screen all the time, so actually getting out a talking to people, about non-work related things is great!

A big thanks to Rhys for taking the time out to answer these questions! If you haven’t already, we highly recommend that you check out Squeek.

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