This week we feature Allen Greer, Co Founder and CEO of FUZE. FUZE is a diverse and passionate team of designers, developers, branding experts, copywriters, marketers & more. It is hard to put them in a box, but one thing they all have in common is a drive to produce amazing work that takes their clients to new heights.
In this interview, you can read more about his work at FUZE, favorite marketing tools, productivity tips as well as his advice for budding marketers.
Your location: Miami, Florida.
Your favorite gadget: Not very original, but my iPhone!
You start your day with: Walking my dog, coffee and meditation.
Your favorite time-saving trick: Preventing burnout by working a maximum of 8 hrs per day. You're more productive when you're rested and not stressed.
Your top 3 blogs you read daily: Smashing Magazine, Search Engine Land and Gizmodo.
A picture of your workstation or the view outside your window if that inspires you: Our office windows look directly at a building that's under construction! Not very inspiring, but hopefully that will change soon.
Describe an average day at FUZE?
I assume our average day is similar to that of any other digital agency. We work hard, drink lots of high octane coffee and are passionate about helping clients grow their businesses.
As a Founder what are some of your favorite productivity hacks?
A few hacks that I've picked up over the years are:
Only checking email 3 times per day (first thing in the morning, first thing after lunch and once in the late afternoon).
Ensuring every client meeting has a defined agenda and copious notes are taken.
Using tools like Slack to keep everyone connected and communication flowing.
As a person who is well-versed with online marketing/ inbound, I’m sure you rely on a few marketing tools to automate your efforts. What are the top 3-5 tools you use?
We are lucky enough to get 95% of our leads from organic search, so we don't really focus a lot on inbound marketing strategies. We also try our best to make existing clients happy and forge long-term relationships. Repeat business and referrals are far more profitable than throwing money away on inbound marketing.
Your company has a growing community of users. How do you use this treasure trove of customer insight to power your marketing efforts?
We've honestly been sitting back and letting the organic leads flow in. We don't spend much time assessing site visitors and don't run a lot of off-site marketing campaigns.
What is your strategy for getting people to your site and then converting them to a customer?
Our site has remained the same for the past 3 years and it ranks on Page 1 of Google for over 200 keywords. Again, we're lucky enough to not have to work so hard to convert traffic.
Is there any advice you'd like to give to budding marketers to help them work smart and stay productive?
Always be learning. The digital landscape changes by the day and the best marketers I know are hungry for knowledge. They keep up with trends, attend workshops and conferences and even contribute their own insights to various marketing blogs, podcasts or speaking engagements.
How do teams at FUZE have fun at work/ make work fun?
We recently took a team paddle boarding trip in the mangrove swamps of south florida. Some folks were freaked out because alligators are known to roam the swamps; however, we didn't see any and everyone had a blast.
How do you make use of your downtime? Any hobbies, out of work interests that rejuvenate you? Please share any images.
In the past year I've picked up a Bikram Yoga obsession. If you're not familiar with the practice, it's a series of 26 yoga postures performed in a room heated to 105 degrees. The class lasts for one and a half hours and when you're finished you're on a high like you've never experienced. I'm also really into anything that connects me to nature. Living in Florida provides plenty of amazing weather for running, going to the beach, kayaking, paddle boarding and other activities.
A big thanks to Allen for taking the time out to answer these questions! If you haven’t already, we highly recommend that you check out FUZE.
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