This week we feature Pete Reis-Campbell, Founder of Kaizen. Kaizen is an award-winning content marketing agency with modern, tech-enhanced PR and SEO. The team consists of design, PR, content and SEO specialists.
In this interview, you can read more about his work, favorite marketing tools, productivity tips as well as his advice for budding marketers.
Your location: Moorgate, London.
Your favorite gadget: Nintendo Switch
You start your day with: A cup of tea.
Your favorite time-saving trick: Using the pre-generated replies feature in the Gmail App
Your top 3 blogs you read daily: GoalCast.com, CampaignLive.co.uk, SearchEngineLand.com.
A picture of your workstation or the view outside your window if that inspires you:
Describe an average day at Kaizen?
Our office runs on flexitime, so everyone filters in between 8.30 and 9.30am. My days are pretty much split between collaborative and personal work – either ticking through tasks focused on business growth, department processes, client servicing or meeting with the in-house designers, PRs or campaign team to discuss client projects.
As a Founder what are some of your favorite productivity hacks?
As well as creating individual work schedules for each employee on Mondays for the week ahead, I use Flow to create, assign and manage tasks within the office. I use Boomerang for Gmail to manage my inbox better so I can schedule reminders to follow up with people if I set them a task, or send emails away to return later if I plan to tackle a task at a later date.
As a person who is well-versed with online marketing/ inbound, I’m sure you rely on a few marketing tools to automate your efforts. What are the top 3-5 tools you use?
Our email marketing strategy relies on Mailchimp to prepare and schedule newsletters. We’ve integrated it with our CRM system, Pipedrive so that we have automated communication with existing and potential clients. The PR team use Vuelio, an online media database that also allows multiple emails to be scheduled to press contacts. We also utilise Hootsuite to schedule and manage social media activity.
Your company has a growing community of users. How do you use this treasure trove of customer insight to power your marketing efforts?
We survey our clients every quarter to get a sense of our productivity, performance and quality of work. We’ve largely learnt that our clients and the industry as a whole want us to provide insight that makes them a little better at their jobs each day and we do this by putting on events, training sessions and creating content.
What is your strategy for getting people to your site and then converting them to a customer?
As a content marketing agency, we pride ourselves on creating our own branded content that we produce, ranging from blog posts to whitepapers to interactive infographics. Proving that we’re capable of doing for ourselves what we offer to clients is extremely important to us, and own ambition often translates into increased client interest.
Is there any advice you'd like to give to budding marketers to help them work smart and stay productive?
Striving to stay up-to-date with the digital marketing world is imperative. At Kaizen, we regularly delegate research into the upcoming trends within the design, PR and content worlds to share with the rest of the team, to ensure that we remain an industry-leading agency, constantly pushing the boundaries.
How do teams at Kaizen have fun at work/ make work fun?
Kaizen is a young, sociable and energetic team, and we’re not afraid to take advantage of London with outings like the recent Deadpool release, Notion Magazine’s relaunch party and even a giant ballpit in Shoreditch. Our Christmas parties are also legendary.
A big thanks to Pete for taking the time out to answer these questions! If you haven’t already, we highly recommend that you check out Kaizen.
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