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How Marketing Agencies Stay Productive: Steve Fitzpatrick of Digital Domination

September 7, 2017

This week we feature Steve Fitzpatrick, Owner and Managing Director of Digital Domination. Digital Domination is a digital marketing & Facebook ad agency in Perth, Australia.

In this interview, you can read more about his work at Digital Domination, favorite marketing tools, productivity tips as well as his advice for budding marketers.

Your location: Perth, Western Australia.

Your favorite gadget: My latest retractable pencil. It’s my go-to device to sketch my thoughts and ideas be that artwork, flow charts, marketing plans, or writing killer headlines.

You start your day with: A can do attitude and a cup of black English Breakfast tea with stevia and mint leaves.

Your favorite time-saving trick: Give things to other people to do for me.

Your top 3 blogs you read daily: I rarely read the same blog each week these days and instead let Medium guide me on new adventures in different niches. Much of my reading is now in Facebook Groups that interest me or in books on specific topics. I’ll listen to anything Dan Sullivan (Strategic Coach) has to say and get some motivation from Grant Cardone from time to time via his YouTube channel.

A picture of your workstation or the view outside your window if that inspires you: My favorite painting which was painted by a local artist John Macintosh — it’s called ‘A tribute to Dali’ and a caricature of Dali by one of my designers which I received as a birthday present. Both inspire me to be creative and think outside the box.

'A tribute to Dali’ by John Macintosh

‍A caricature of Salvador Dali by one of Steve’s designers

Describe an average day at Digital Domination.

There’s a healthy mix of sales, strategy, project management and administration every day. As we’re expanding as an agency, we’re also spending a considerable amount of time developing/ revising processes so new staff can easily adopt our practices. Generally the work atmosphere is one of problem solving with open discussions and cheers and high fives when a plan for a client campaign is successful. We always celebrate our wins and it keeps us motivated to win more.

As a Founder what are some of your favorite productivity hacks?

Making things that are repeatable! Templates definitely help — but also not assuming a ‘one size fits all’. For example, not all of our clients find reporting useful, so we stopped doing reporting for all clients and only a handful missed it. That saved hours of work every month. Also, by doing what is important on a daily basis, rather than keeping busy for the sake of being busy.

As a person who is well-versed with online marketing/ inbound, I’m sure you rely on a few marketing tools to automate your efforts. What are the top 3–5 tools you use?

We’ve used Meet Edgar in the past to schedule posts for social media, however as we specialise more in advertising than social sharing we don’t automate as much as we used to. We have IFTTT link our proposal software to our general Slack channel so when a new contract is signed, the whole team see’s it and can celebrate.

Your company has a growing community of users. How do you use this treasure trove of customer insight to power your marketing efforts?

Insights from one industry often provides new strategy for other industries. Recently we strategized over a Real Estate Agents Facebook campaign and designed a Facebook sales funnel that is made up of several parts, but all run on the Facebook platform. It was a huge success bringing in new appraisals for an average cost of $49. We’ve since re-worked that strategy for other industries and seen similar success.

What is your strategy for getting people to your site and then converting them to a customer?

We use all the usual methods of inbound and advertising. Google, Facebook, Instagram, LinkedIn, Twitter, SEO, content marketing etc…

Is there any advice you’d like to give to budding marketers to help them work smart and stay productive?

Get the right tools to help you do your job. We use Dapulse to manage projects, Proposify for our proposals, Cyfe for our dashboards, BaseCRM to manage sales leads, Helpscout for our helpdesk and Swydo for client reports. Building out those platforms to the way we like to work has made our business much more efficient.

How do teams at Digital Domination have fun at work/ make work fun?

Most of our team work remotely from home, so flexibility is built into our culture. We find that’s much more widely appreciated than corporate events or activities.

A big thanks to Steve for taking the time out to answer these questions! If you haven’t already, we highly recommend that you check out Digital Domination.

Managing marketing projects shouldn’t be chaotic —Try Brightpod for free and start focusing on what matters.


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