Musings, interviews, product stories & more to boost your digital marketing.
Brought to you by the people behind Brightpod.
Marketing Project Management

How to have your marketing team stay on top of their A-game

February 26, 2014

Winning or losing a client is all in execution. Ideas are plenty but can your team successfully translate ideas into content, websites, design, blogs, tweets, campaigns etc.?

The other day I was at a local coffee shop when I overheard a team talk about their next client pitch and what everyone would be working on. They were planning via email [yikes!!!]. I politely introduced myself and then told them about what wonders Brightpod could do for their small digital agency. At first they were hesitant — “oh no, not another software”! I proceeded with caution and just spoke to them on 3 things that Brightpod did that were unique to a project management tool and that would help them stay on top of their game and help them win many more projects.

Shawn, Myra and Jay were all ears.

The Attention Page

Myra, the design head in the group works with freelance designers in 4 countries. She has her own tasks and also delegates some creatives to freelancers (some of them work remotely). The Attention Page will help Myra zoom into stuff that matters to her:

• Myra’s Overdue Tasks• Myra’s Upcoming Tasks• Tasks Delegated by Myra that were overdue• Task Delegated by Myra that were upcoming

Now, all Myra needs to do every morning is to login to Brightpod and head straight to the Attention page to know what she has to work on or who does she need to nudge.

The attention page is updated automatically.

The Focus Page

Jay was the SEO guy in the group. He focused on content for their client sites. He never had to delegate work to anyone but had a ton of work that he had to churn out every week. Working on multiple projects every week was chaotic. What he needed was a better way to focus.

“You can’t depend on your judgment when your imagination is out of focus.” — Mark Twain

Focus, as its name implies, is designed to help Jay focus on just some of his tasks. Obviously, he can’t work on everything at once. So, he can mark some of his tasks as “Focus”. Tasks marked as Focus are displayed with a star.

These Tasks are also displayed in the Focus section where he can move them around and plan his week.

The Calendar Page

Shawn was the project lead in the group. He liked seeing the macro-view of how everything was progressing. He would assign work to Jay and even work with Myra to get things done. At the end of the week he wanted to stay on top of everything across all his projects.

The calendar would be Shawn’s best friend. It will give him an overview of all tasks across all his projects (a.k.a pods). He can even drag and drop to move tasks and edit tasks right inside the calendar.

The 3 left the coffee shop delighted. A new possibility of streamlining their business and helping it grow through a system-driven approach.

Sahil Parikh

Building Brightpod, playing golf 🏌🏽 and traveling the world 🌏

Marketing Project ManagementHow to manage your marketing production pipeline?

I woke up to an email from a marketing agency to whether Brightpod can help them manage their marketing production pipeline. So, I decided to write a small article on how marketing teams can use Brightpod from idea to production.

Marketing Project ManagementYour Marketing Project Management Process

In marketing, there are lots of moving tasks, feedback loops, deliverables, due dates and content pushes etc. How are you to process all of this while still staying sane and making sure your business is growing without putting a strain on your current resources? Our answer...

Marketing Project ManagementA Complete Guide to Understanding Scope Creep in Project Management

In project management, scope creep — the unwarranted bloating of a project’s scope — is all too common. Here’s everything you need to know about it, how to manage it, and the resources that can help you prevent it.