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Digital Marketing

Digital Marketing Courses Every Marketer Should Take

November 28, 2017

If you are a digital marketer or aspire to be one, these courses are ones to take note of…

Digital marketing is slowly becoming one of the most in-demand skills for any marketer. With every company moving in a digital-first direction in the next coming years, these skills have become the need of the hour. Understanding digital marketing means understanding how websites work, social media comes into play as well as the need for analyzing marketing campaigns. So what’s the best way to go about it without shelling out hundreds of dollars in tuition fees? We’ve made a list of courses you can do online on the weekends to fine-tune your skills. Let’s get started!

The Complete Digital Marketing Course

If you are looking for one course that combines digital marketing all in one and gives you a brief insight how each platform works — this is it. This power-packed course is 19 hours of training, quizzes and practical steps you can follow. The course gives you a wholesome perspective on creating your marketing strategy, understanding your buyer persona to doing market research, creating Wordpress websites, list building on your email marketing platforms, SEO, PPC, social media and more. You’ll get a complete perspective on getting your digital marketing strategy moving!

Google Online Marketing Challenge

If you’re looking at taking on more of a challenge, this is for you. Google’s Online Marketing Challenge is an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. It also gives learner’s a $250 ad budget to spend on an online marketing campaign for the next 3 weeks. The icing on the cake is the cake is the most successful advertiser wins a prize from Google.

Hubspot Inbound Marketing Certification Course

Hubspot has become the king of inbound marketing over the years, and there’s no better space to learn about inbound but from them. The company claims that inbound leads cost 61% less than traditional marketing campaigns. If that’s true, that fact alone is payoff enough for taking the program.This certified inbound marketing program will take you through the inbound marketing methodology including SEO, blogging, landing pages, lead nurturing and buyer persona development. The class comes with review materials, including optional sample quizzes after each class and a downloadable study guide.

Wordstream’s PPC University

PPC University’s course takes you through the basics of PPC and then helps you level up your skill. Its three levels go from beginner (named AdWords for Dummies) through optimization/best practices and into advanced strategies. If you have ever wondered what terms like CRO or A/B testing or remarketing mean, you’ll be able to get a thorough understanding within these three courses as well as a lot of additional relevant information. Additionally, PPC also offers search-marketing webinars, PPC analysis, and an entire library of e-books, guides, and white papers that could help you perfect your search marketing presence and advance your capabilities, all for free.

SEO Bootcamp by MOZ

If anything relating to SEO is Greek to you then this course could surely help. Learn everything from keyword research, link building, on-page and off-page SEO and SEO site auditing. These beginner level courses give you a broader level analysis on understanding of how SEO works which is an essential for any digital marketer.

Whether you’re trying to enhance your digital marketing skills or want a deeper understanding for certain subject there are plenty of courses on Coursera, Udemy and by Google that can help you understand the digital world more. If not, you can always tune into Boost by Brightpod to understand more. Happy learning!

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Natasha Sahjwani

I’m a marketer, writer and diver. I live for my next adventure and munch on the best of food and make a living somewhere along the way.

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