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Marketers, here is some weekend reading you’ll love!

April 12, 2013

Do you ever feel overwhelmed looking at your RSS reader and the number of starred articles you were going to get back to?

I know I do. So to help, I thought I’ll share some of the great articles I’ve read this week and help you take your weekend reading to the next level.

  1. 6 Ways To Send Emails Your Customers Will Love - This great post by Unbounce gives some simple and effective tips to make sure your Customers aren’t going for that unsubscribe button. These handy tips apply to all sorts of businesses and are definitely worth checking out.
  2. More Companies Using Real-Time Marketing As Social Media Analytics Improve - In this article, MarketingLand sheds some insight on an eMarketer report that talks about companies using social media to make decisions real-time. According to the report, 53 percent of the marketers surveye,d plan to make greater use of real-time data in their 2013 marketing campaigns. Definitely an insightful read.
  3. 5 Powerful Ways to Market with YouTube for Small Businesses - Youtube is a powerful marketing platform and businesses can only ignore it at their own peril. In this post by Adhere Creative, you’ll find some nice actionable tips on how you can leverage the power of Youtube and forge strong connections with customers and leads.
  4. Why Your Keyword Strategy Is Incomplete Without User Intent - This post by Hubspot talks about a concept that many marketers overlook. User Intent. This post not only explains the value of user intent but explains how you can tie it in to your SEO efforts. Must read!
  5. 70 Percent of Mobile Searches Lead to Online Action Within an Hour - Most marketers today understand the need to design and optimize for mobile consumers but what about the proof? This post is one among many that makes the case for mobile, but it has some pretty darn great statistics to show why optimizing for mobile devices is an absolute must.
  6. The Top Tips For Neutralizing Negative Online Reviews - Every marketer out there has faced a disgruntled customer some time or the other and it’s not always an easy task. To be able to deal with negativity online, Community Managers need to understand their customer’s psyche and build trust. This article by Benchmark has some great advice on doing just that — check it out.

There you go. Here’s to some great weekend reading!

Be awesome, Marketers!

Sahil Parikh

Building Brightpod, playing golf 🏌🏽 and traveling the world 🌏

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