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The Best of Digital Marketing — Handpicked for you

April 26, 2013

It’s that time of the week again! As another week comes to a close, here are some of the most insightful and interesting articles I came across this week.

  1. 28 SaaS Marketers Reveal Why Analytics is Deathly Important to Their BusinessIn this fantastic post by Kissmetrics, 28 SaaS Marketers from the likes of Freshbooks, Olark & Livestream talk about how analytics is an integral part of marketing. Definitely a must read.
  2. 21 Social Media Tool and Technology Tips that will Make your Day: In this post, Ian Clearly introduces some great tools to handle social media campaigns with ease. Some of my favourites from the list, include — Glyder, Wordpress SEO and Pinalytics.
  3. High Performance PPC: How to Use Landing Pages for Higher Conversions & Lower Cost-Per-Click: In this infographic and detailed post, Oli Gardner of Unbounce explains why it’s necessary to use relevant and targeted landing pages for higher conversions. Bookmark this one!
  4. Dusting The Website For Spring: Optimization and SEO Cleaning: This post by Seomoz contains some actionable tips on how marketers can enhance their website’s SEO and improve their presence on the web.
  5. Is Your Content Boring? 8 Types of Content Every Business Should Consider Publishing: Is your blog longing for some fresh content? Are you at a loss for new post ideas? Then this is the post for you. Add some content excitement to your blog with these 8 types of content.
  6. Why Facebook is blue: The science of colors in marketing: This post by Leo Widrich of Buffer, provides some great insights on how different colours are perceived by people and how brands can understand which colours to use in their marketing campaigns.

There you have it. Here’s to some great weekend reading!

Be awesome, Marketers!

Sahil Parikh

Building Brightpod, playing golf 🏌🏽 and traveling the world 🌏

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