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The Best Digital Marketing Articles of the Week — Handpicked for You!

March 22, 2013

It’s that time of the week again! As the week draws to a close here’s your fix of the top digital marketing articles from last week:

Here you go:

  1. Attract Customers to Your Community with Content - In this super post by SEOmoz, you’ll learn the difference between foundational content (content that’s basically about your product) and community building content (content based on what you know) and how you can include both in your content strategy.
  2. 20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare] - This is actually a great slide-deck by Hubspot that gives 20 awesome little tips on making your Calls-to-Action work for you. Check it out!
  3. Is Landing Page Pre-Abandonment Squandering Your Ad Budget? - This is a really helpful post by Unbounce which talks about Landing Page Pre-Abandonment i.e. the users that click on your ads but leave before it even loads. The post explains why landing page pre-abandonment is so expensive, how to determine if it’s affecting you, and what you can do to run a better overall campaign.
  4. Analyze This: 3 Techniques Every SaaS Product Marketer Should Know - From the Kissmetrics blog, this is a neat post on the three techniques Marketers must know when analyzing data. It has some great tips on narrowing your focus down and avoiding analysis paralysis.
  5. How to Run a Content Marketing Campaign with Zero Budget - This one from Content Marketing Institute talks about 5 brilliant tools that you can use to run a zero budget content marketing campaign. Bookmark this one!
  6. What the Marketing Agency of the Future Will Do Differently - This in depth article from Harvard Business Review talks about the changes Marketing Agencies will go through to adapt to new marketing. This one is a must read!

There you have it. We’ll see you next week with some more great digital marketing stories!

Happy reading marketers. Be awesome!

Sahil Parikh

Building Brightpod, playing golf 🏌🏽 and traveling the world 🌏

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