Musings, interviews, product stories & more to boost your digital marketing.
Brought to you by the people behind Brightpod.

Top 5 Google Algorithms Related To SEO

January 29, 2019

One will agree when we say that the world today is more digitized, dynamic and influential than witnessed ever before. With a competitive feel, every company wants to rank it's name on the No.1 position and shine among the top searches of Google and other search engines.

Google is a search entity that solely works for people. It aims to deliver relevant and useful data to a user when he submits a search. Thus, websites that fulfill the wants of a user based on their hunt is ranked high, getting more traffic and conversions.

Yes. Search Engine Optimization is good for websites!

But the question arises- are all SEO methods equally good?

Some methods dealing in optimization don't give swift results and take time but prove effective in the long run. The rest on the flipside work nimbly but end up drastically leaving you and your website into an undesirable situation.

To judge an SEO approach there are ways invented and iterated delivering the best and far-reaching the public questing their thirst of exploration.

Google, the overlord, has developed enormous search ranking algorithms and has undergone countless changes in them. The versions made, are merely designed to improve the relevancy of the outcomes its users receive by following its principle of “Quality First”.

After all, the ranking algorithms are what Google uses to make decisions on distinguishing sites to set their placement in the ascending order as per its content delivery and standard.

Let’s take a look at some of the significant Google search algorithms to stay notified and up-to-date as a webmaster or a business owner to gain profits eventually.


The Panda algorithm (named after one of its engineers) made its arrival in the 2011 beginning. The primary objective with which the search algorithm was forged was to lessen the number of low-grade sites appearing at or near the top of Google’s results.

This algorithm was the first major step that Google took in more accurately dispensing valuable and knowledgeable data to users and filtering out the ones of low quality.

The Panda:

  • Scrutinizes the content of a website
  • Determines its quality
  • And positions it as per the quality norms

Content that triggers the Panda:

  • Low-quality content
  • Duplicate data
  • Thin content
  • Unuseful and Deceitful information
  • Article Spinning


The Penguin was released in the year 2012. Though it shares a common base with Panda to give better and active outputs, specifically, it focuses on the backlink profiles of the sites that affect their ranking.

Dubious links from gloomy sources negatively impact your website’s rankings for which Penguin makes sure that such circumstances are never seen.

The Penguin:

  • Is completely automatic
  • Grips your website with natural and reliable links
  • Makes a worthwhile link to count a vote for your website

Elements that triggers Google’s Penguin:

  • Unethical practice(buying/purchasing links)
  • Low-quality links
  • Keyword Stuffing
  • Links coming from spammy sites


By reworking on Google’s indexing methods and algorithms, Hummingbird saw its emergence in 2013, with a different aim, unlike Panda and Penguin.

The name of the algorithm comes from its capability of being precise and fast which centres its aim to focus on the meaning of the word or phrase to provide better results in search.

Hummingbird helps Google to:

  • Interpret search queries effectively
  • Provide appropriate results that match searcher’s intent
  • Make a page rank above for an asked question, even if it doesn’t contain the exact words entered by the user

Points triggering Hummingbird:

  • Exact-match keyword
  • Keyword Stuffing


Google Pigeon launched in 2014, dramatically altered those searches in which the user’s location plays an important part.

Pigeon created a close connection between local and core algorithms which further meant that conventional SEO factors are now being used to rank locale based (local and non-local) Google results.

As the update uses location and distance as crucial factors for positioning sites, it connected Google Web Search and Google Map Search cohesively.

Attributes which triggers the Pigeon are:

  • Improper optimization of pages
  • Inconsistency in the NAP (Name, Address and Phone number of your business)
  • Poor Google My Business Page setup
  • Lack of presence in local directories

5. GOOGLE’S MOBILE UPDATE (Mobilegeddon)

Google’s Mobile-Friendly update emerged in 2015, ensures that mobile-centric pages take up a high rank in mobile search filtering out those who are not optimized for mobile.

An innovative step of Google introduced a new mobile search ranking factor that examined user-experience quality when viewed on small screens.


  • Checks whether the site is mobile-friendly
  • Gives priority to those well displayed over mobile devices
  • Down-rank less mobile-friendly pages

Pointers that trigger Mobilegeddon:

  • Improper view and configuration
  • Lack of a mobile version page
  • Illegible content

Further Updates, Refreshes, and Releases

While Panda, Penguin, and Hummingbird have broken the industry norms, Google continues to refine its algorithm with its recent updates including the RankBrain, Fred, Possum and Page Rank.

The tech giant continues to make updates and renewals on its long-running algorithms after periodic intervals, giving the end-users a smooth experience on their diverse searches and researches.

Upgrading and improving your search engine's visibility needs the implementation of an ethical approach to SEO and paying heed towards Google’s notifications, and alerts are a must to succeed and reach the apex.

The SEO industry sees a hike every year with loads of improvements and refinements making it an evergreen field of IT. One can reap the benefits from the same with an SEO Certification in hand to make a future-bright carrier thus, getting an upper edge over the rest.

5 Most Used Resources Acknowledging Current Google SEO Amends

1. Moz

Considered one of the principal sites for SEO professionals administering the SEO business for a prolonged time.  One can gain knowledge about SEO tools and related Google SEO updates from Moz.

2.Search Engine Land

A standout option amongst most prominent resources of SEO. Its web journals are of real worth giving useful insights about the recent search algorithms notifications by Google.

3. Webmaster World

You can rely upon the best search engine tips and SEO updates by Google on Webmaster World to learn the essential aspects of search marketing. It's well organized and highly informative where a person can get the latest news and trends on search engines algorithms and web marketing.

4. Search Engine Watch

By dispensing the best practical and useful examples and trending SEO news, the resource helps you to widen your knowledge domain of Search Engine Optimization and Google Updates.

5. Search Engine Journal

One of the best places to acquire full-fledged information on SEO, its updates and modifications along with Google’s search algorithm changes. It will enlighten you about vital SEO techniques, patterns and tips, and tricks.

In A Minute

With Google’s progressing years, many developments and updations have been evidently changing the norms and strategies of a company. Therefore, it becomes obligatory for search professionals to remain up-to-date with all the recent Google SEO alterations and announcements.

You can look upon the following sources for the latest SEO updates:

-Google Announcements

-SERP Trackers

-SEO News Sources

Google is the pioneer of search marketing, its algorithm involving regular modifications play a significant role in creating your SEO campaigns to enhance your website’s optimization and ranking.

Danish Wadhwa

Digital Marketer and Hubspot Inbound Certified Professional

SEOWhich SEO Strategies Still Matter in 2018?

The internet never was and never will be a place of stagnance. Trends and functions are constantly changing and if you want to keep up, you need to become fluid as well. To increase your site’s SEO, start by dropping the old idea that the keyword is everything because Google’s current algorithms focus on much, much more.

SEOHow to Avoid Getting Google Penalties in 2018

Google is in charge, and everybody knows it. That’s why it’s critical that, no matter what you do, you don’t break “the rules” of Google and infuri...

SEOThe Google Pixel and Google Assistant- What They Mean for Mobile SEO

Google’s new flagship phone, the Google Pixel, has been on the market for several months and received nothing but rave reviews from journalists. Spearheadi...