Every web user is a discerning customer. They care for brand pages that catch their fancy; ones that seem to have put in efforts to make their life easier as the user of a commodity (or a service) that you (the brand) may be in a position to provide. These customers will not care enough about your brand if you don’t appeal to them or stimulate their senses successfully first, let alone be inclined towards using your service. Think about it. When was the last time you spent time browsing a website with a poorly conscripted HTML interface or bought something from an ecommerce portal that didn’t “seem” trustworthy enough for a credit card transaction?

Today, your brand is nothing more than the perception of your virtual personality. And if you thought getting a domain name was the biggest of your worries, it is in fact all about your website and mobile site at the end of the day. With 1.9 billion mobile internet users and 1.6 billion desktop internet users active at all hours of the day, ensuring a spectacular user experience across these digital properties has become extremely essential to a brand’s digital success today. Marketing organizations across the world — from big MNCs to small startups — are aggressively investing in building a “brand experience” across multiple digital properties in an effort to make real their brand proposition, assign a sense of sophistication and futurism to their brand thought.

Building a website for a multi-device world isn’t that difficult today. But if you are working on a shoe string budget, hiring a world-class web designer may not be on the cards for you. But fret not, there are plenty of do-it-yourself website building tools that can offer excellent service to aid the cause. And the best part is that you can do it all by yourself — in-house, with minimum effort and maximum impact.

Here’s a list of website DIY tools that you can look out for when thinking of building or rebuilding a multi-device website for your brand. And above all, you won’t need to know even a single bit of code to master these tools:

1. Weebly

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Weebly is a great tool for beginners. Its simple drag and drop functionality will make you think that creating a website or a blog is a piece of cake. Unfortunately, the tool isn’t all that flexible and templates are quite basic in their outlook but if you are looking to test run a site you cannot go wrong with this one.

You can choose to add images (free and paid ones) and texts with a simple click and drag option. Also, it’s very easy to add pages, sell products, and optimize your website for search engines. And because Weebly is quite intuitive, your site can effortlessly be adapted for mobile device.

For those who are only just starting their ventures, Weebly offers you the option to use a free domain name (http://example.weebly.com), but you can always choose buy an original one. Also, their free service lets you create unlimited pages and allows for free web hosting.

Verdict: An easy-to-use website builder for pilot testing a brand website, ecommerce portal or a blog.

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2. Moonfruit

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Moonfruit demands mention for their attractive customizable design templates. There is lot that you can do with Moonfruit, which means there is quite a bit of learning curve involved with this particular application. Nonetheless, creating websites is super easy with this tool as well.

What is great out this application is that it has specifically carved out a segment to help set up ecommerce portals. You can make an online shop in just a few easy steps by selecting/ customizing a template, adding your product details, and hitting the publish button — that’s it. However, the free version allows you to crate only one website with no more than 15 pages and 5 products. But paid plans offer a lot more in terms of bandwidth, domain names, ability to create Facebook shops (a big plus) and mobile optimization.

What’s also impressive is the addition of Google analytics and Google Webmaster Tools to track website activities and visitor traffic.

Verdict: A design-friendly tool that’s ideally suited for building a content heavy website.

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3. Wix

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Wix is a popular choice for creating a brand website. They have a library of site designs- about 100+ HTML5 templates for various types of businesses and that’s a big plus in Wix’s favor. Much like Weebly, this one is also a drag and drop website building tool but with much more chic and elegant design features to work with.

An impressive feature with Wix is that they provide you ad vouchers with their premium plans. Their free service unfortunately comes with a bearing of Wix ads that will keep popping up on your website, but for 1GB bandwidth and 500mb storage, can you really complain?

Verdict: An alternative to Weebly that’s got sophisticated design benefits.

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4. Squarespace

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If you prefer a website that’s super professional, visually stunning, and premium in feel you should consider using Squarespace. And in case you had any doubts about the brands capability, their own website stems the case for Squarespace.

This tool is all you need if you want your brand’s website or blog to be visually striking. No wonder that they boast a gallery of world’s most extensive collection of beautiful editorial and stock photography. What’s also exciting is that the tool allows you to choose a brand logo from their library of great hand-crafted deigns, and that’s a major plus for this savvy application. Another exciting feature with this tool is that you can create single page “cover pages” that are seemingly way more Avant Garde than a landing page these days.

Verdict: If you want your website to look expensive (without spending a lot of money), this is the website builder for you.

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5. Onepager

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With a focus on helping small businesses build great looking sites, this app lets you create simple, no-fuss, one-page websites.

Unlimited bandwidth, solid cloud hosting, and your own domain name makes Onepager a great tool for small businesses who do not necessarily have lots to say or sell, but need a basic enough web presence to be known and be accessible in this digital world, and at a minimal price top. Plus, optimizing for search engines is super easy with this tool.

Verdict: A must-try option for small walk-in businesses that need a basic enough web presence.