This week we feature, Aditya Kshirsagar Communication Manager of Whatfix. Whatfix is a tool that lets anyone create and share how-to guides on any site.

In this interview, you can read more about his work at Whatfix, favorite marketing tools, productivity tips as well as his advice for budding marketers.

Your location: ​Bangalore.

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Your favorite gadget: Macbook Air.

You start your day with:​ Green tea with honey.

Your favorite time-saving trick: Checking emails only once in 3–4 hours.

Your top 3 blogs you read daily: GrowthHackers, Cracked.com, WaitbutWhy.com

“We strive to give users as much information in the shortest time span possible.​”

As a Marketer, what is your favorite productivity hack?

Using TextEdit instead of any other word processors works wonders for me. It is a handy tool that is easy to use and does not bother me with too many spell checks. The most important aspect is that it provides as a distraction free writing environment.

As a person who is well-versed with online marketing/ inbound, I’m sure you rely on a few marketing tools to automate your efforts. What are the top 3 tools you use?

Automation works wonders for social presence because as a startup it is unlikely to have a dedicated person for it. For that, we use BufferApp.For our transactional, newsletters and onboarding emails we use a mix of Nudgespot & Mailchimp.

Beyond that, there are tools that we use for monitoring like Tweetdeck, Google Analytics supplemented by Wordpress.

Your company has a growing community of users. How do you use this treasure trove of customer insight to power your marketing efforts?

At Whatfix, our users are divided into several verticals. Understanding their needs and giving them the best experience is our first priority. We are able to do so by channeling our efforts from onboarding and support.

We strive to give users as much information in the shortest time span possible.

Is there any advice you’d like to give to budding marketers to help them work smart and stay productive?

Plan, take action, analyse the data and reiterate. Repeat.

A big thanks to Aditya for taking the time out to answer these questions! If you haven’t already, we highly recommend that you check out Whatfix.

The ‘How Marketers Stay Productive’ series asks marketers their tips & strategies for staying productive. Every week we’ll feature a new guest and the tricks that keep them working smart. Know someone you’d love to see featured? Email Us.