This week we feature Tony Chan, Director of Customer Success at PerfectAudience. Perfect Audience is a retargeting platform that lets marketers bring back lost web visitors through Facebook ads and banner ads in the web.
In this interview, you can read more about his work at PerfectAudience, favorite marketing tools, productivity tips as well as his advice for budding marketers.
Your location: Chicago, IL.
Your favorite gadget: 15" Macbook Retina.
You start your day with: Reddit
Your favorite time-saving trick: Focus on one task at a time.
Your top 3 blogs you read daily: AdExchanger , Gizmodo , Grantland
“Tomorrow is never guaranteed. Work hard for every penny.”
Describe an average day at PerfectAudience?
The mornings before lunch are reserved for answering emails and making sure misc operational tasks are in order and complete that needs to be completed on a daily basis. I try to have all phone calls and meetings during the afternoon so it separates my day and mind a bit. Throughout the week, I do one on one meetings with my team to make sure everyone is taken care of.
As a marketer, what is your favorite productivity hack?
As a person who is well-versed with online marketing/ inbound, I’m sure you rely on a few marketing tools to automate your efforts. What are the top 3 tools you use?
Your company has a growing community of users. How do you use this treasure trove of customer insight to power your marketing efforts?
Customer Feedback is key for us. We value our customers input and we are never hesitant to ask “what can we do better?”, “how can we improve?”. We are constantly asking questions and getting feedback on how we can improve as a product and also as a Customer Success team. Its important to always be self aware vs believing everything is fine. By doing this, you are looking always to improve yourself, the product, the service provided and overall experience for the customers.
What is your strategy for getting people to your site and then converting them to a customer?
Is there any advice you’d like to give to budding marketers to help them work smart and stay productive?
A big thanks to Tony for taking the time out to answer these questions! If you haven’t already, we highly recommend that you check out PerfectAudience.
The ‘How Marketers Stay Productive’ series asks marketers their tips & strategies for staying productive. Every week we’ll feature a new guest and the tricks that keep them working smart. Know someone you’d love to see featured? Email Us.
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